Financial Statement Analysis Essay Example | Topics and Well Written Essays - 750 words

Financial Statement Analysis - Essay Example This essay stresses that financial statement analysis has its share of limitations. Some of the most significant include the manner by which financial statement may not always be accurate since it can be distorted by inflation or seasonal factors. There are also instances when it is difficult to compare and analyze data on account of the ambiguity in regard to what industry a firm belongs to or due to the sheer number of divisions being operated by a firm. Gapenski further pointed out that there is also a lack of universal accounting practices standards that makes comparison problematic. All in all, there are other weaknesses entailed in using this analytical method. This paper makes a conclusion that financial statement analysis is important for organizations. This is particularly true in the case health care institutions today. Recent developments have significantly eroded their capability to generate profit. Being able to understand how bad the situation is for the organization allows managers to design corrective measures before it reaches crisis level. Being able to forecast opportunities and risks means better outcomes in terms of performance and profitability. Everything boils down to the importance of information. Financial statement analysis provides all the stakeholders the knowledge and, henceforth, the tools necessary to prevent the erosion of the firm’s financial health.

Formation of Creative Personality Traits Essay Example | Topics and Well Written Essays - 1000 words

Formation of Creative Personality Traits - Essay Example The factors which stimulate facilitate or hinder its development (Magno,2008, p.2.)The two main perspectives, upon which all the theories of formation of creative personality are based: mental and social. Secondly, as the name indicates, human is the centre and focus of this theory. Personality (chapter 10) writes that, "Ultimate value is placed on dignity of person." The main theories discussed in this chapter, regarding the formation of creative personality are: psychoanalysis, mental illness, psychotism, addiction and humanistic theories. I believe psychotism, addiction and mental illness theories are very narrow and constricted. Psychoanalytical viewpoint focuses more "importance to art in the expression of the unconscious mind" (Magno, 2008, p.4) and "view a person as fairly passive, as a reactor to his or her life circumstances rather than an active agent" (Dacey & Lennon,1998, p.137.) The major contrast of the theories is differing themes of self, health, development and consciousness gives much smaller role to the unconscious drives. I consider individual as an active agent, who has all the control over his life and decisions and he deliberately, consciously and cognitively engages himself to be creative to meet the daily errands. So, I decide that Humanistic approach to the formation of creative personality convinces me more than other theories. ... Carl Jung gave birth to this link of mental health and creativity. Magno (2008) also touched this point and quoted Rollo May and Diamond, who believed that "creativity had an important role in healing and establishing genuine meaning in life." (p. 6.) The idea has evolved immensely and now creativity is linked with the healthy status of mind and "emotional well being" of a person. (Simonton, 2000, p.151.) Simonton (2008) also argued that the "psychological weakness can sometimes be converted into a form of optimal functioning" (p. 153.) In humanistic psychology, "to create is associated with human nature" wrote Magno (2008, p.3) and I utterly agree to this viewpoint. Dacey & Lennon (1998) explained this view point at its best by writing that," people are able to make active choices as they construct their lives" and they have the control and right to choose. (p.137) Creativity is essential to living and that is why each of us, at some point, is creative. Magno (2008) wrote, "All events of life can involve creativity." (p.13.) To stimulate creativity, we need to full fill its demands. Maslow's needs of hierarchy, puts "self-actualization and aesthetic needs" as the basis of creativity. (p.137.) I believe, while agreeing with humanistic approach that creativity is an on going process and develops through out the life span. The humanists see this development of creativity as occurring throughout life (Dacey & Lennon, 1998, p.147.) On the contrary, Psychoanalytical school of thought believed that the initial years of life are critical, "at the end of which creative ability becomes fixed" (Dacey & Lennon, 1998, p.151.) This view opposes the psychoanalytic view and

Public Relations Plan Essay Example | Topics and Well Written Essays - 2250 words

Public Relations Plan - Essay Example The College height is to create a competitive private sector, which accommodates the diverse academic fields that the world can offer. Our institution boasts of lodging seven schools in its park. The present faculties are growing to put up with the blissful near future our college is set to thrive in it. As an institution, we believe we are growing from the nugget of a small private college that was to a multi-national academic footprint. The history of this park, where the vast buildings of this college sit; have an olden times of a long tradition of education, and magnificent achievement. The institution will grow from the well re-known London Zoo it harbors to a better academic institution with distinction (Duhe, 2007:21). The presidential visit provides us with a ripe time to highlight what the institution boasts of and what it can offer. Like every other Educational Institution, this possibility of a stately visit lays our grounds to grow in the eyes of the world. The few minute s of grace and honor presented to us by the president calls for proper channeling for the benefit of the entire Regent College. It is an opportunity that opens us to the international focus. Regent’s College, which has grown into a multi-disciplinary campus community, will rise up to the pinnacle of the seven world-renowned schools if we utilize the president’s visit amicably. This public relation plan efforts divines the event goals: the presidential visit to serve as a friendraiser for the institution. As an academic community, we would like to harvest as many beneficiaries globally to our institution as possible. This in return will increase the scholars’ attendance, inform new global audience, in better way educate, and inform our public. Planning and programming Audience Having drawn seven successful colleges in its Villa Park grounds, the presidential visit should attract not only the internal scholars but also the international community. The president wi ll address a range of audience who will substantially benefit. Regent’s fraternity is bound to witness a tumult of internal audience. From this view, we will have full attendance of the internal scholars, parents and guardians, kids and teaching staff (Watson, 2007:12). Every faculty will also parade its staff and the personnel’s owing to its success. The speech is destined to address the uncommon path of its success and the possible reason for its unmatched itinerary. The internal audience will keenly want to hear their stake in comparison to the other international academic community. The College has preserved enough space as well for the external audience. The presidential speech will be a reason for the general public, volunteer groups and charity organizations. All this, being put into place; is to highlight the expansiveness of the historical park and its viability to develop still further. The potential and existing founders and commissioners, service users, pol itical and professional stakeholders expected to gather at Regent’s College will form part of the multitude the president will address. They will be all in not to listen to eloquent American president, but also to listen a powerful person speak of their own Regent College. Key messages The presidents speak will be key to the public. His messages must communicate in order to reach the

Marketing Plan for Ellens Stardust Essay Example | Topics and Well Written Essays - 4000 words

Marketing Plan for Ellens Stardust - Essay Example Other aspects of the marketing mix have been discussed in details in this section. This coupled with the offering of traditional American delicacies and retro music is likely to boost performance of the business. The section covering action budget plans has shown that nearly $5 million can be spent by the business as marketing expenses. The detailed break-up of the components has also been provided. The section on the contingencies plan discussed the additional measures that can be adopted if the original planning is not realized. Finally, the section on evaluation and monitoring elaborates on various steps that can be adopted by Ellen’s Stardust Diner so as to monitor the marketing plan. Few techniques that has been pointed out includes return on investment, market share analysis, customer attitude tracking, market expense to sales ratio and last but not the least, analysis of sales figures. Ellen’s Stardust Diner is among one of the best themed dining restaurants based in New York City, which appeals to customers of all age groups. The business has come a long way since being established 27 years ago (Ellen’s Stardust Diner, 2013). The analysis of macro environment of the business has revealed that healthy eating habits promoted by the UK government and commitment towards reduction of waste products of the industry might entail greater operational costs. UK is slowly recovering from the recession; and as fast food restaurants perform better during sluggish economic performance, the business gets to experience greater opportunities. London West End has a similar cultural taste to that of New York and this improves the scope of opportunities for the restaurant (Petusevsky and Whole Foods, Inc, 2010). As the population in this place has a tendency of eating outside, the diner can afford to capitalize on it. London West End houses health